Ringkasan layanan
Retainer Manajemen Shopping yang fokus ke kualitas feed dan akurasi query supaya impresi jatuh ke produk yang tepat, dengan struktur priority (low/med/high) untuk mengendalikan funnel pencarian. Kami optimasi listing group per kategori/brand/custom label, disiplin dalam query filtering (negatives), serta budget & bid pacing untuk mengejar ROAS/CAC target tanpa mengorbankan scale.
Termasuk dalam layanan (inti):
- Feed hygiene & policy triage: pantau title/image/price/availability/GTIN/brand, perbaiki isu ringan, rekomendasi rules/supplemental feed bila perlu.
- Query filtering (SQR) & sculpting: negatives di campaign/ad group/listing group; lindungi brand; kontrol generic terms.
- Priority structure (low/med/high): arsitektur multi-campaign untuk memisah non-brand discover → intent tinggi, plus budget pacing.
- Kategori/brand fokus: listing group berdasarkan product_type/brand/custom label (price band, margin, best seller).
- Promo & seasonality (opsional): sinkron sale_price/promo ID, kalender promo, stok & harga dinamis.
- Experiment plan: bid strategy test, image/title variants via feed, windows harga.
- Reporting bulanan + action list; early-signal check mingguan (tier-based).
- SLA & kanal komunikasi sesuai tier (email/WA/meet).
Prasyarat & catatan:
- GMC aktif & feed sumber stabil (Sheets/CSV/API).
- Disarankan T1 Conversion Tracking untuk tracking konversi yang akurat.
- Isu disapproval/policy berat & rules kompleks → paket T5 Merchant Center & Feed Advanced.
- Harga tidak termasuk ad spend/PPN. Minimal komitmen 1 bulan (diskon 3–12 bulan tersedia).
Paket & Harga Manajemen Shopping (Retainer Bulanan)
| Kode & Paket | Harga/Bulan | Scope & frekuensi kerja |
| Basic | Rp1.800.000 | 1–2 campaign priority, ≤8 listing group aktif, SQR mingguan; hygiene mingguan, budget pacing ringkas; laporan bulanan standard; SLA respons ≤2 hari kerja |
| Standard | Rp3.000.000 | Hingga 3 campaign priority, ≤16 listing group, 2 eksperimen/bulan; optimasi 2×/minggu, dayparting/geo/device aktif; laporan bulanan + 30’ review call; SLA respons ≤1 hari kerja |
| Premium | Rp4.800.000 | 4–6 campaign priority, ≤30 listing group, 3–4 eksperimen/bulan; optimasi intensif (workdays), promo & seasonality playbook, top-seller/margin bidding; executive view + 60’ review, custom dashboard (opsional R2); SLA respons ≤8 jam kerja |
Add-ons populer: Feed Advanced, Tracking, PMax (ekspansi channel), LPO, Dashboard.