Ringkasan Layanan
Jasa setup Performance Max Google Ads (PMax) secara end-to-end. Mendesain asset group, audience signals, URL expansion guardrails, serta conversion goals & attribution yang benar sejak awal. Cocok untuk e-commerce maupun lead-gen yang ingin memanfaatkan AI Google secara full-funnel sambil tetap menjaga kontrol atas brand, traffic, dan budget.
Termasuk dalam layanan:
Blueprint kampanye PMax
- Struktur asset group per kategori/intent/seasonality (nama & labeling konsisten).
- Brand vs non-brand guardrails (listing group/brand exclusions, kontrol brand term).
Audience Signals
- Customer lists/Customer Match (jika ada), custom segments (intent/URL), in-market/affinity relevan.
- Mapping funnel: prospecting vs remarketing signals.
URL Expansion Guardrails
- Final URL expansion On/Off/Selective dengan page includes/excludes (kategori, blog, privacy, dll.).
- Negative page rules untuk mencegah trafik ke halaman non-konversi.
Conversion Goals & Attribution
- Primary vs secondary goals (purchase/lead), value rules (opsional), DDA (Data-Driven Attribution) jika eligible.
- Sinkronisasi GA4 ↔ Google Ads; sanity check event & value.
Kreatif & Feed (sinkron)
- Coverage checklist: image/logo/headline/long headline/description/video (min. 1 varian).
- (E-com) Listing group & feed hygiene dasar (kolaboratif dengan tim/produk).
Bid & Budget Plan
- Rekomendasi Maximize Conversions/Value → eskalasi ke tCPA/tROAS jika sinyal cukup.
- Jadwal tayang, geo/device, language.
Compliance & QA
- Policy check, UTM, pre-flight checklist, 48h early check pasca-launch.
Handover
- Dokumen arsitektur (asset group, signals, guardrails, goals) + daftar action berikutnya.
Batasan :
- Tidak termasuk manajemen berkelanjutan (paket M3 Manajemen PMax).
- Produksi kreatif baru (banner/video) di luar scope → tersedia paket C-series (C2/C3/C5).
- Perapian feed kompleks, rules/supplemental/promotions/policy heavy → paket T5 Merchant Center & Feed Advanced.
- Implementasi tracking dari nol di luar scope → paket T1/T2.
Scope Layanan:
- Akses Google Ads (admin) & GA4 (read), domain aktif.
- Asset kreatif minimal: logo (1), image (2–4), headline (5+), long headline (1–2), description (4), video (opsional tapi direkomendasikan).
- (E-com) Merchant Center aktif & feed valid.
- Timeline estimasi 3–5 hari kerja setelah akses & asset lengkap (di luar waktu review Google).
Paket & Harga Setup PMax
| Paket | Harga | Scope utama |
| Lite | Rp1.900.000 | 1 kampanye PMax, ≤2 asset group, audience signals dasar, URL expansion guardrails sederhana, 1 conversion goal utama, 48h early check |
| Standard | Rp2.900.000 | 1 kampanye PMax, 3–4 asset group (kategori/intent), signals lengkap (custom segments + remarketing), URL includes/excludes terstruktur, mapping primary/secondary goals + DDA check, rekomendasi tCPA/tROAS, early check 3× (48h/Day-5/Day-10) |
| Pro | Rp3.900.000 | 1–2 kampanye PMax (split brand/non-brand atau kategori besar), 5–8 asset group, signals lanjutan (Customer Match bila ada), guardrails granular (page-set), value rules (opsional), listing group e-com rapi, 7-day monitoring plan + handover playbook |
harga tidak termasuk pembuatan materi kreatif baru, perbaikan feed berat, atau setup tracking dari nol (tersedia paket terkait).
Add-ons
T1 Conversion Tracking
T2 Enhanced Conversions & Consent Mode
T5 Merchant Center & Feed Advanced
C5 PMax Asset Pack
M3 Manajemen PMax
R2 Executive Dashboard