Deskripsi: Tetapkan tujuan (GMV, AOV, CVR, ROAS, LTV), channel-mix, KPI tree, peran/RACI, dan SOP kampanye.

Fungsi: Mengarah strategi akuisisi–konversi–retensi; memastikan keputusan lintas tim konsisten.

Framework/Tools: AARRR, OGSM/OKR, KPI Tree, Notion/Confluence.

Deskripsi: Rancang kategori, atribut/variant, filter, penamaan SKU, dan navigasi untuk discovery & SEO.

Fungsi: Memudahkan penelusuran produk dan meningkatkan crawlability/CTR organik.

Framework/Tools: PIM, Schema.org Product, Google Sheets PIM, Screaming Frog.

Deskripsi: Optimasi judul/keyword, bullet benefit, media 1:1 & lifestyle, size guide, trust badges, FAQ.

Fungsi: Naikkan CVR dan kurangi pengembalian melalui informasi lengkap & jelas.

Framework/Tools: Rich Results Test, PageSpeed Insights, Hotjar, photo guidelines.

Deskripsi: Atur koleksi, ranking, boost/bury, badges (new/bestseller), search synonyms & zero-result fix.

Fungsi: Mengangkat SKU prioritas dan mempercepat add-to-cart.

Framework/Tools: Algolia/Searchspring, Rule Engine, A/B testing.

Deskripsi: Kebijakan harga, markdown, voucher, bundling, min-spend, gift-with-purchase, flash sale.

Fungsi: Menjaga margin sambil mendorong volume & AOV.

Framework/Tools: Promo Calendar, Elasticity model, Shopify/Woo discounts.

Deskripsi: Cluster keyword, blog/guide, interlinking, schema; konten edukasi untuk discovery.

Fungsi: Menarik trafik organik berkualitas ke kategori & PDP.

Framework/Tools: GSC, Ahrefs/Semrush, GA4, Content Brief.

Deskripsi: Search/PMAX/Shopping feed, query sculpting, negatives, bid strategy.

Fungsi: Menangkap intent tinggi dan mendorong konversi langsung.

Framework/Tools: Google Ads, Merchant Center, Feed Rules, Looker Studio.

Deskripsi: Prospecting/retargeting, catalog ads, influencer & affiliate program.

Fungsi: Perluas jangkauan, dorong discovery & social proof.

Framework/Tools: Meta/TikTok Ads, affiliate platform, UTMs.

Deskripsi: Optimasi listing Shopee/Tokopedia/TikTok Shop, campaign tools, vouchers, iklan internal.

Fungsi: Maksimalkan penjualan di marketplace dan sinergi dengan D2C.

Framework/Tools: Seller Center, Ads Manager, promo tools, feed sync.

Deskripsi: Audit UX, heatmap, form/checkout analysis, A/B test CTA/layout/flow.

Fungsi: Mengurangi friksi dan meningkatkan CVR di key journeys.

Framework/Tools: Hotjar/Clarity, VWO/Optimizely, GA4 funnel.

Deskripsi: Metode bayar lengkap, one-page checkout, guest checkout, badges keamanan, BNPL.

Fungsi: Turunkan drop-off dan tingkatkan success payment.

Framework/Tools: Payment gateway, PCI guidelines, trust badges.

Deskripsi: Opsi pengiriman, biaya dinamis, ETA, same-day/next-day, free-shipping threshold.

Fungsi: Naikkan CVR & AOV melalui ekspektasi pengiriman yang jelas.

Framework/Tools: Shipping apps, rate calculators, WMS/3PL.

Deskripsi: Stock sync, low-stock alert, back-in-stock signup, pre-order.

Fungsi: Kurangi lost sales & tingkatkan email capture.

Framework/Tools: ERP/WMS, ESP triggers, webhooks.

Deskripsi: Rekomendasi produk, recently viewed, dynamic blocks per segmen/riwayat.

Fungsi: Naikkan AOV lewat cross-sell/upsell kontekstual.

Framework/Tools: Nosto/Dynamic Yield/Klaviyo, CDP.

Deskripsi: Pengumpulan ulasan, rating schema, Q&A, foto/video pembeli.

Fungsi: Bangun kepercayaan & tingkatkan CVR/CTR SERP (rich snippet).

Framework/Tools: Yotpo/Reviews.io, Schema Review, moderation tools.

Deskripsi: Welcome, abandoned cart/browse, post-purchase, replenishment, winback.

Fungsi: Aktivasi & retensi pelanggan, dorong repeat purchase & LTV.

Framework/Tools: Klaviyo/Braze/HubSpot, segments, STO.

Deskripsi: Poin/tiers, perks VIP, referral incentives, birthday/anniversary benefits.

Fungsi: Meningkatkan repeat rate dan advocacy.

Framework/Tools: Smile.io, ReferralCandy, Loyalty APIs.

Deskripsi: Live chat/WA, chatbots, SLA, macros, integrasi ticketing & order lookup.

Fungsi: Percepat resolusi & kurangi churn.

Framework/Tools: Zendesk/Gorgias, WhatsApp API, Help Center.

Deskripsi: Data layer, UTMs, channel mapping, cohort/LTV, MMM, attribution rules.

Fungsi: Buktikan ROI dan optimalkan alokasi budget.

Framework/Tools: GA4, GTM, Looker Studio/BI, server-side tracking.

Deskripsi: Bangun & validasi feed untuk Google/Meta/TikTok/Marketplace; mapping & enrichment.

Fungsi: Memastikan iklan katalog dan listing selalu akurat & up-to-date.

Framework/Tools: DataFeedWatch, GMC, Facebook Catalog, TikTok Catalog.

Deskripsi: Kalender promosi (payday, 11.11), tema kreatif, landing khusus, KPI per campaign.

Fungsi: Sinkronkan lintas kanal untuk dampak maksimal.

Framework/Tools: Promo calendar, brief templates, PM tools.

Deskripsi: Aturan kupon, abuse detection, limit per user, unique codes.

Fungsi: Jaga margin dan kesehatan program promosi.

Framework/Tools: Coupon engine, RFM rules, fraud filters.

Deskripsi: Kebijakan mudah, portal retur, tracking, NPS, care tips & up-sell pasca beli.

Fungsi: Naikkan kepuasan & peluang repeat purchase.

Framework/Tools: Return portal apps, NPS, post-purchase flows.

Deskripsi: Multi-currency, multi-language, localized shipping/payment, hreflang.

Fungsi: Memperluas pasar dengan pengalaman lokal yang relevan.

Framework/Tools: i18n libs, GeoIP, Currency APIs.

Deskripsi: App install ads, deep-link, push opt-in, in-app messaging, PWA add-to-home.

Fungsi: Mendorong retensi & engagement pengguna mobile.

Framework/Tools: Firebase, Branch/Adjust, OneSignal.

Deskripsi: Hypothesis backlog, A/B/MVT, bandit testing, pre-release QA & checklist.

Fungsi: Perbaikan berkelanjutan tanpa risiko besar.

Framework/Tools: Optimizely/VWO, stats calculators, QA suites.